Egypt and 1920s Fashion

1920s sheer black silk chiffon tabard style dress with shimmering black glass beads top to bottom, front and back. Red beads in winged deco design wrap hips on either side.

For sale at Dorothea's Closet Vintage for $845

Images of Egypt: Palmolive

One of the brands that consistently used Egypt in its advertising was Palmolive. Palmolive was developed in 1898 by the B.J Johnson Company and by 1900 was the worlds best selling soap. It was named after its two principle ingredients Palm and Olive Oil.

By 1902 they had started developing the stylish advertising they became well known for and always emphasized ingredient purity and product benefits.

During the period after 1910 they ran a series of wonderfully designed advertisements using Egyptian iconography. This national campaign was designed by the Lord & Thomas advertising agency and helped to re position the brand into a luxury one that would enhance the beauty of women.

Coles Phillips (1880-1927)

Via Etsy