One of the brands that consistently used Egypt in its advertising was Palmolive. Palmolive was developed in 1898 by the B.J Johnson Company and by 1900 was the worlds best selling soap. It was named after its two principle ingredients Palm and Olive Oil.
By 1902 they had started developing the stylish advertising they became well known for and always emphasized ingredient purity and product benefits.
During the period after 1910 they ran a series of wonderfully designed advertisements using Egyptian iconography. This national campaign was designed by the Lord & Thomas advertising agency and helped to re position the brand into a luxury one that would enhance the beauty of women.
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| Coles Phillips (1880-1927) |
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| Via Etsy |
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